Powerful 15 minute breathing exercises

Turn stress, anxiety and overwhelm into




Finally let go of negative thoughts, patterns and old emotions that are holding you back

so you can live the life you want to live

want to know HOW?

We all have sh** we carry. 

Childhood trauma is real.

And life deals all of us some challenges as adults

A break up, an accident, a failed venture, a tragedy - these all leave their mark too

On top of that, according to neuroscience, even bad stuff that happened 14 generations ago still shaped our experience today.

Carrying this stuff is like trying to fly wearing lead boots. 

You know the feeling…

One failed relationship after the next.

Projects that never seem to succeed.

So much frustration you start to wonder “is it just me?”

Listen. If you want to live a life you love, healing trauma is not a “nice to have”

It’s a fu**ing Non-Negotiable

As a man, a husband and father, as an entrepreneur and a visionary, I had to figure this out the hard way. 

Breathwork is the most efficient way I know to release the shit we all carry so we can get on with a life we love.

I have one question:

Are you ready to let you go of all that crap?
It’s easy to hang on to negative thoughts,


Bad habits

It’s like an old jumper that feels comfy (but honestly it’s starting to smell)

You can keep wearing it

Or you can decide to take it off

To stare right in the face of your


Betrayals Anger, grief and shame

And finally let them go (with love)

Life is an adventure - it’s not a fairground ride where you try to avoid all the things you don’t like.

(that’s called a merry-go-round and it goes nowhere…)

So which ride do you want to take?

You can keep playing it safe, while the same loops go round and around in your life.

Or you can step away from the circus and breathe fully into life. 

Welcome to MB30

30 habit-forming days of 

morning breathwork medicine.

I call it “medicine” for a reason.

Breathwork is the single most powerful way to get rid of your mental and emotional baggage, for good. 

Yes, talk therapy is great. 

But the breath takes you to a deeper level. One you just can’t access with the rational mind. 

Breathwork allows your body to heal itself. 

And it takes you deep into your subconscious — where you’ll discover you already have everything you need to live your best life. 

Don't take my word for it, listen to this quick story from Ana about how the MB30 course "changed her life..." 

MB30 is 30 days of intelligent transformation. 

I will guide you step-by-step through a series of simple, powerful techniques where we will create a foundation deep inside you to become

  • ​Fearless
  • ​Resilient
  • ​And overcome your inner demons. 

You’ll release the incredible person who’s been waiting inside you all this time.

MB30 is the key that unlocks the door in your heart. And the whole world is waiting…


If you want to heal, you have to take action

The world is tough right now. 

Our collective mental health is fragile. The reality is:

  • Stress is the #1 cause of illness on the planet.
  • More than 42% of people experience anxiety or depression.
  • The pressures around work means there’s a spike in suicide among young and middle-aged men on Monday mornings. And the risk of heart attack is around 20% higher on a Monday too. 

So what are you going to do about it?

Introducing The MB30 Guided Breathwork Course

  • Daily breathwork practice guided by Brian

  • Access to my Transformational Breathwork Journeys

  • ​Experience a transformational emotional detox

  • ​Flood your brain and body with “feel good” neurotransmitters

  • Clear childhood trauma 
  • Clear intergenerational trauma and liberate your future self, your children and your relationships from this burden
  • ​​Tap into your body’s amazing ability to heal itself
  • ​​Achieve deep relaxation and restful sleep
  • ​Feel more at ease

  • Remove your emotional triggers and free yourself from negative beliefs and patterns


    Bonus workshops and tools to be announced

MB30 requires a daily commitment.
This is important, because self care is a practice, not a one-time decision.

It’s only by taking small steps that we find ourselves at the top of the mountain. 

And the view from up here?  It’s incredible!

Crippled by overwhelm — my story...

Hi - I’m Brian Kelly

Loving husband, devoted father, Co-Founder of the YogiLab and CEO of BreathMasters International 

I’ve now helped over 20,000 students heal through the power of the breath.  

But before I discovered breathwork, my mornings were a dark place to be.

Every day, on repeat, I’d wake up with a rising sense of panic, and head straight for the emails on my phone. 

After a quick shower, I was out the door, straight to work, a double shot of coffee and breakfast on the go.   

I was struggling badly. 

But the crazy part is, nobody knew it.

Not my wife, my business partners, my employees… 

Or my mom, who I share everything with. I’d become so expert at hiding my pain and bottling it all up, I even convinced myself I was ok. 

But deep down I knew something wasn’t right.  

One night, the stress finally caught up with me.  

I broke down. Just fell to my knees and cried my eyes out for what seemed like hours. 

After I was done, I felt like an 800-pound gorilla had jumped off my back.    I realized I was in trouble. 

But the real breakthrough came when I was invited to try guided breathwork. 

I had no idea what to expect. 

But after just a few minutes of the first exercise, my whole body was tingling, my mind went still, I literally felt like I was floating off the floor

It was one of the most euphoric moments of my life.  

That was the beginning…  

It taught me that it wasn't the busyness of my life that was driving me crazy. 

It was the busyness of my mind. 
Not only was my nervous system totally off balance, I learned that my everyday breathing was completely out of whack too.  

I guess that’s obvious if you’re stressed and anxious.   

But I had it backwards. 
I was actually causing my own stress and anxiety BECAUSE my breathing was all over the place. 

Most people don’t know this, because, of course, we breathe all day every day — but the vast majority of us are doing it wrong!   

This knowledge was a total game changer for me. 

If I was creating my physical, mental and emotional symptoms by breathing in a way that was keeping me in a constant state of fight or flight, I could tap into my breath to change that. Any time I wanted.  

"But it’s just breathing, right? I already breathe!"  

I think a lot of us feel like this at the start...

But breathwork is not “just breathing.” 

Nor is it the kind of breath awareness you might practice in meditation. 

It’s a method of consciously manipulating your breath. Playing with rates and ratios to directly alter what’s going on inside your body. 

It’s deliberate, tailored, specific and goal oriented. 

You can even use it to access new states of consciousness, where you can separate your true self from your experience of life, see your core beliefs clearly for the first time, and access transformational release. 

That’s a space normally reserved for medicinal psychedelics. But here it comes without the risk, purely through breathing.  

Think about it...

If you can manipulate the breath, you can manipulate your nervous system. And if you can do that, you can change your mood, stress response, concentration, clarity, focus, heart rate, stamina, digestion and even sleep. 

You can release generational trauma on a cellular level. You can change your DNA!

It blew my mind how much control that gives us — 

How it impacts the way we each react and respond to life. How much it frees us to express who we truly are. 

If your emotions create your experience of life, but you can change your emotions whenever you want, that means you can choose how you show up to life... every single day. 

You can consciously create your own transformation. 

That’s a huge gift, and a huge challenge. But it’s a challenge worth accepting.


Since my first experience with breathwork, I’ve immersed myself in research, study and a daily practice that has become my new way of life.

I no longer feel stressed or overwhelmed. 

I’m available to show up for my family, for my students and most importantly, for myself. 
I’m full of energy, passion and excitement and my life is unrecognizably awesome. All because I was able to let go of old s**t I didn’t even know I was carrying.   

And I know that if I can haul myself out of the trenches using these simple, powerful methods, I believe it’s my calling to help you do the same. 

- Brian Kelly, Bali 2021

— The MB30 Challenge — Transform Your Life in 30 Days

Change Happens When You Show Up and Do the Work

Here's how the course works: 

  • You’ll learn 4 core techniques and develop a range of different breathing skills.
  • Follow a short, powerful guided breathing session every day.
  • Get weekly access to new, high-quality video learning modules.
  • Learn to integrate these techniques into your life, right from the get-go.
  • ​Create transformational habits and develop the skills to maintain them.

Master Your Morning, 

Master Your Life

MB30: What's Inside? 

  • Instant 24/7, LIFETIME ACCESS to all the course materials.
  • A full library of high-definition training videos — this is your daily training.
  • A 90 minute transformational breathwork journey. You can use this 1-4 times a month. This is the ultimate reset. You’ll clean out your subconscious, cutting to the core of what you struggle with, and letting it all go. 
  • Practices ranging from 5 min to 25 min, each containing technique, instructions, and on-screen timer.
  • Access to our private, interactive community. A space to connect with fellow breathwork students, ask questions, share your wins and breakthroughs, and get all the support you need.

Plus, you get these deep dive bonuses too...

  • The Breathwork Toolkit: extra bonus video training to help with:
  • Sleep and relaxation
  • ​Focus and concentration
  • ​Detoxification
  • ​Balance and energy


We’ll focus on the practice of building a solid morning routine. 

Why? The full name for this program is Morning Breath 30. It’s called that for a reason. 

The course is structured to challenge YOU to complete 30 days of breathwork practice. 


But this is more than just mindset. You’ll learn how to integrate breathwork into your life, for keeps. By the end of the journey, you will have implemented a full-blown superpower habit.

If you want transformation, you have to bring yourself fully to the table. The deeper you breathe, the further you will go. 

You’ll experience how it feels to be pushed outside your comfort zone. 

Embrace it. Because this is where you will grow.


And as long as you do the work… I’m confident you’ll see a big shift. 

100% Satisfaction and a 

Money Back Guarantee

Because I believe in you, and in these tools 100%, I’m offering a 100% money-back guarantee. 

If you don’t notice a measurable difference in how your mornings feel, in how your energy is shifting throughout the day, just email support@yogilab.com within 15 days of your purchase and ask for your money back. 

We’ll refund you, no questions asked.